HARRY & DAVID
FALL HARVEST CAMPAIGN

LEAD COPYWRITER

Excerpts from Seasonal Brand Style Guide.


SNAPSHOT

Harry & David isn’t just a company. It’s a community. We’ve been in the Rogue Valley for over 75 years. If you live here, chances are that you or someone you know has, does or will work here. ThaT means a lot to us. And it means a lot to our consumer, too.

Because our kids go to school together, because we see our office mates at the gym and the supermarket, we’re all accountable for doing just a little bit more. If Dominic builds a product that everyone loves, he’ll hear about it at the gas station. If Scott sends out a catalog that looks better than ever, someone will mention it at the mall.

Harry & David is our home. We want people to love it just as much as we do.So come on in, stay a while. Get to know us. We’re really nice people from Oregon. Who make really great gourmet gifts.

 

EMPLOYEE TESTIMONIALS

Begin with a line or phrase that tells the consumer something about our company that is an interesting fact or is relevant to the corresponding product or category. Complete the Story with more facts or a fun twist that lets our employees’ personality shine.

 

700,000 TREES IN OUR ORCHARDS
get inspected each week. I think it’s important to take a good look at the fruit personally. And walking over 1,800 acres keeps the Moose Much® Popcorn gut away. That snack is addicting.
Matt B, orchard forman
 

SO BIG YOU COULD EAT IT WITH A SPOON.
That’s what Harry and David used to say. So I tried it. All the juice made the spoon really slippery and it took a lot longer to eat. Seems easier to just take a big bite. Instant gratification. That’s my saying.
Heather F, copywriter
 

A SECERET BLEND OF CHOCOLATE
is the best for our homemade truffles. Everyone wants to know what the secret is. I tell them it has something to do with Finland. Then I laugh.
Charlie D, head chocolatier
 

ROLLED OFF THE BRANCH BY HAND
is the best way to pick a Royal Riviera® Pear. Then you have to place it just so into a special canvas bag to make sure the fruit doesn’t bruise. I wear mine slung low over my hips, it’s more comfortable that way. And it helps keep my pants up.
Jim S, orchard picker for over 20 years