Lead copywriter for marketing emails and digital campaigns. Contributing writer to print pieces including catalog, retail and product packaging. Evolving an established brand voice through testing, market research, editorial style and product-focused messaging to align with company initiatives. Maintained copy workflow and developed new communication processes during a company re-org.
Sept '16 • Present
PAULA'S CHOICE SKINCARE
Accountable for all multi-channel marketing, sales and internal copy needs. Managed email workflow for creative team including scheduling and reviews. Worked closely with design team to develop a brand voice, copy strategy and editorial style for a company-wide rebrand.
April '14 • Aug '16
HARRY & DAVID
Responsible for creative copy used in multichannel assets including catalog, retail, ecommerce and social media. Lead writer on website product copy—responsible for content strategy and management of creative and implementation processes. Contributed to development of seasonal campaigns and other brand projects, based on company-wide direction and marketing research.
March '13 • April '14
Lead proofing for print assets, including catalog and retail, for voice, content, brand guidelines, consistency and editorial accuracy. Responsible for product naming. Worked with merchant, marketing and SEO partners to align naming conventions with multichannel business needs and brand guidelines. Developed and managed brand content relating to product, company history, PR and cross channel business initiatives.
Oct '11 • March '13
BA ENGLISH & WRITING • 2011
SOUTHERN OREGON UNIVERSITY
Major in Professional Writing
Minor emphasis is Creative Writing
Fast, Precise, Flexible.
Creative, Intuitive, Collaborative.
Assertive, Confident, Accountable.
Curious, Engaged, Motivated.
Mac, Office, Adobe.