Creative Copywriter and Brand Consultant experienced in developing marketing content for print and digital. Presents relevant perspectives, considering different angles and adapting writing style and voice as needed. Consistent record of fostering and growing partnerships with clients, internal departments, and graphic design teams. Effective communicator with ability to thrive in and adapt to dynamic environments.
Works with multiple clients on a diverse variety of projects including rebranding, digital marketing, print materials, product and brand videos, SEO copy, B2B marketing, and more. Guarantees completion of projects according to clients’ timelines and project needs.
2008 - Present
Lead copywriter for marketing emails and digital campaigns. Contributing writer to print pieces including catalog, retail, and product packaging. Evolving an established brand voice through testing, market research, editorial style, and product-focused messaging to align with company initiatives.
September 2016 - May 2018
Accountable for all multi-channel marketing, sales, and internal copy needs. Managed email workflow for creative team including scheduling and reviews. Worked closely with design team to develop a brand voice, copy strategy, and editorial style for a company-wide rebrand.
April 2016 - August 2016
Responsible for creative copy used in multichannel assets including catalog, retail, ecommerce, and social media. Lead writer on website product copy—responsible for content strategy and management of creative and implementation processes. Contributed to development of seasonal campaigns and other brand projects, based on company-wide direction and marketing research.
March 2013 - April 2014
HARRY & DAVID
Lead proofing for print assets, including catalog and retail, for voice, content, brand guidelines, consistency, and editorial accuracy. Responsible for product naming. Worked with merchant, marketing, and SEO partners to align naming conventions with multichannel business needs and brand guidelines. Developed and managed brand content relating to product, company history, PR, and cross channel business initiatives.
October 2011 - March 2013
HARRY & DAVID
Copy & Content Editor
Fast, Precise, Flexible.
Creative, Intuitive, Collaborative.
Assertive, Confident, Accountable.
Curious, Engaged, Motivated.
Mac, Office, Adobe.
BA ENGLISH & WRITING
2011 SOUTHERN OREGON UNIVERSITY
Major in Professional Writing
Minor emphasis in Creative Writing