H. Cowan
H. Cowan
Writer for screen, corporate, and brand.
 

personality | inspiration | execution

Brand Consulting

 
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My early career was spent in the trenches of re-branding warfare. I started out in the frying pan of a bankrupt catalog company and then hopped into the fire of a 20-year-old startup with zero brand awareness. When I applied for a job at Tommy Bahama, what I was really applying for was a solid brand identity. Little did I know, they were about to pivot.

Branding is hard. But I think it’s exciting. Maybe that’s because I don’t know any better. Or maybe it’s because taking an identity and figuring out how to shape it and grow it and make it stronger than ever is one of those things in life we all have to do. And practice makes perfect, right?

 

What can I do for you?

 
 

Branding 101

The basics

We talk a lot about “brands” these days. But what is a brand? And what isn’t it? And why do we have them? And how do they help us?

If you or your team have been tossing these questions around, let me know. I have answers.

 

Brand Audit

the next chapter

All brands, even the most iconic ones, are constantly evolving. It’s the nature of, well, everything. It’s not a bad thing to want your brand to be somewhere it isn’t. In fact, it’s one of my favorite things.

So let’s take a look at where you are. And talk about where you want to go. And see all the possibilities for getting there.

 
 
 

Brand Foundations

THE MAIN MISSION

Hi, what’s your name? How old are you? Where do you come from? What do you do? Why should I care?

Boom. There’s your mission statement.

Ok, ok. It’s not THAT easy. But it’s fun. So are vision statements, aspirations, core values and all those other things that people (not me) hate to write.

 

Brand Identity

the fun stuff

Close your eyes and think of your best friend. What makes them, them? It could be their sense of humor, or that time they chewed out a night club bouncer, or maybe it’s how they greet every dog on the sidewalk like a soul mate.

Brands have personalities and characteristics and habits just like the rest of us. And I’m a sucker for a good personality.