Internal communications
Got a big presentation coming up? Or maybe you need to get a team of newbies up to speed...yesterday. Those types of internal tasks can take years off your work/life balance. Unless you’re like me and secretly love that kind of thing.
I’ve written apology letters from CEOs, investor pitches, newsletters, holiday party invites, mirror clings for bathroom etiquette, and about a thousand “can you read this and tell me if it’s too mean?” emails from coworkers.
What’s the trick to internal communication? It can always sound better. And that’s my jam.
External Communications
Not every customer pays you money for a product. Some attend events and spread your message on their social platforms. Others support your business and make your job easier. And then there are the ones that challenge your business and make your job harder. So it goes.
My favorite adage from the ad world is “nobody reads the copy”. It’s true. Until it’s not. That’s when you need the copy to do its job. Heavy lifting, supporting points, fine print, it all matters in the end. Even if no one reads it.
Foundational communications
What does a company stand for? Why does it exist? How does it sleep at night? I like getting into it.
Mission statements and big visions. Core values and guiding tenets. They live in employee handbooks and are buried in footer navigation. Does anyone really care?
They should. And I do. It’s the roadmap to the inspiration behind any company. It can be the glue that holds thousands of employees together every day. It’s the elevator pitch you keep in your back pocket for that perfect moment.
Don’t believe me? Let’s get into it.